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An LED panel or softbox capable of producing a similarly sized diffuse light is likely to be significantly bulkier, pricier – or both.

Larger ring lights will, in general, provide a more flattering look as the larger light source is better able to surround you or your subject. Once set up it can then be angled to suit, and can be plugged directly into your computer’s USB port, which keeps messy cable runs to a minimum. If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag.

With diffuse, flattering, wrap-around light, the best ring lights are ideal for adding a professional pop to your photos and videos.Smaller ring lights can still do an excellent job, though, provided you position them a little nearer. Mid-sized ring lights and larger often have the ability to mount a phone or camera within the ring, either via a tripod thread or smartphone mount.